How Afrogrunge started and the inspiration behind it

Afrogrunge’s narrative unfolds against the backdrop of Cape Town’s diverse cultural tapestry, where Anita Hlazo navigated the complexities of adolescence with a keen sense of individuality. Inspired by her surroundings and driven by a yearn for representation, Anita embarked on a journey that would redefine the boundaries of fashion and identity. 

Since she saw a gap in the maze of cultural movements and fashion fads. Anita Hlazo, started a revolutionary investigation of identity and style on the colourful streets of Cape Town, which gave to a unique fusion of black identity and grunge aesthetic known as “afrogrunge”


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Afrogrunge is fuelled by a fervent passion for music, fashion and self expression. It is a seemles blend of black culture with the subersive allure of grunge. Embracing studs, piercings, and thrifted treasures. 

The catalyst for Afrogrunge emerged from Anita’s quest for representation and accessibility. Faced with a dearth of spaces that resonated with her eclectic aesthetic, she resolved to become the change she sought. Armed with a degree in Fashion Design from the Cape Peninsula University of Cape Town, Anita embarked on a mission to redefine the fashion landscape.

Afrogrunge isn’t just a brand; it’s a testament to the power of visibility and self-affirmation. It’s a [virtual] space where individuals can feel seen, celebrated, and empowered.

In all, Afrogrunge attempts to challenge convention in a world where uniformity frequently rules supreme, encouraging people to embrace their own identities and appreciate the beauty of variety.

 We serve as a symbol of empowerment as Anita’s trip progresses, demonstrating the fashion industry’s persistent ability to spark change, subvert social standards, and expand the parameters of personal expression.

Stay Wonke, The N is Silent.
anita hlazo
Founder, Owner
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